There are different ways and modes of monetizing a community. Here I’ll talk about the top 4 money-making tools that you can apply on your company newsletter, blog, or community site. These come from the experience of people who made hefty profits out of their online communities with very little lift.
1. Premium Content
In the beginning, you’ll be offering free content as you’re building your community and your brand. Eventually as you establish yourself as the expert in your niche, your community will start to seek you out for answers to their very specific needs. This is when you can start offering more premium content that provides additional value to your community.
The key to a paid newsletter subscription or membership site is maintaining the relationship you’ve established with your customers. As they become more invested in your product or brand, you can offer them premium content, such as case studies, whitepapers or exclusive access to podcasts, webinars or other material that will keep them engaged and provide you with additional revenue.